When I began freelancing during college, I had countless questions on improving my portfolio, pricing, and industry best practices. Over time, I found answers through online research and invaluable insights from fellow freelancers. Now, I want to support you, fellow graphic designers, in navigating the industry and gaining that crucial edge I wish I had when I started. Let's discuss and explore industry practices together!
Let’s get started, shall we?
Making a portfolio
To begin, building your own portfolio is essential. Without it, relying solely on word of mouth won't attract clients. Showcasing your work is the first step towards success.
Your portfolio's importance shouldn't be underestimated. Present your projects well and keep them updated for maximum impact.
Here are things to keep in mind when creating a portfolio:
• Clarity: Who are you and how can you help the viewer solve their problems?
• Quality > Quantity: Curate your proudest work.
• Consistency: Be consistent with your style.Clarity — Choose One, And Master It!
Having a stunning portfolio is great, but sometimes rejection happens. One reason could be showcasing unrelated designs from different fields. Avoid mixing UI/UX with motion graphics, for example. Instead, focus on your favorite field, master it, and create top-notch work for a cohesive and compelling portfolio.
Quality Over Quantity — Take Your Time.
My school motto was "Omnia Bene Facere," meaning "Do All Things Well." It's a principle I still uphold. Rather than taking on many projects, focus on a few and excel in them. Quality over quantity.
Consistency — Owning A Style
In a crowded online space of talented designers, find your uniqueness in your style. Stand out by understanding what sets you apart. Study other portfolios to discover your distinctiveness.
List of websites to build a portfolio on• Behance
• Adobe Portfolio (For Creative Cloud Members)
• WordPress Themes (If You Own A Domain) Article by
blossomthemes.com• Instagram
• Dribble
Finding Clients
Having covered the significance of your portfolio, the next vital step is finding clients. There are various effective approaches to do this. Some of the best ways are as follows:
Approach #1: Networking
To find potential clients, network actively and attend meetups, design contests, and hackathons. Put yourself out there, connect with a larger crowd, and increase your chances of success.Approach #2: Get discovered on Portfolio websites.
Choose a niche you're passionate about and create projects in that field. For example, if you want to be a logo designer, start making logos for fictional briefs.
GoodBrief and
FakeClients are two good websites you can refer to if you are struggling with what to design. Otherwise, Reimagine popular brand logos in your style. Strive for perfection, but don't let perfectionism hinder progress. Finally, showcase your work on platforms like Behance to attract potential clients.
Approach #3: Community
Offline communities:
Search within your local community for businesses you can genuinely assist and approach them. In the beginning, it's about taking initiative and trying, so go for it with confidence.
Online communities:
Begin engaging in online communities on platforms like Discord and Reddit. Connect with people who share your interests and showcase your work. It opens up opportunities for growth and new prospects. Here's the link to my Discord server to help you get started.
The game plan to draw more business
Jumping without a plan is like escaping from prison without one. You might get out, but sustainability is doubtful. Planning is crucial for success. Jolted down a few of the points below:
Build Goodwill
Having satisfied clients and a good portfolio is essential, but if new clients aren't coming in, building connections through previous clients is the best way to expand your network.
A happy client is a gateway to stronger connections and potential new clients. After completing a project, ask for a brief review and recommendation for your portfolio. This approach has led me to work with many of my previous clients' friends, and it has been a delightful experience.
• Once your client seems satisfied with your work, ask them to write a 2 sentence review on their experience working with you.
• Ask your client if they know anyone who also might need an e.g. Logo, and that they should recommend you to them.
Reach Out To People
Feeling ready is a myth; take action even if your portfolio is ready. Reach out to people because everyone has problems to solve. Consider cold-emailing by finding potential clients on sites like LinkedIn or AngelList, and take your shot at offering your services.
In every 100 emails you send, you might get around 5 responses. So, invest time in crafting engaging and valuable emails and be prepared to send at least 50-100. It may sound challenging, but you can reuse well-written emails. Check out this article on reusing your email for more insights.
Underestimating the power of a follow-up is a mistake
Sending a follow-up after a few days shows clients you value their business. It applies to networking events too, where you should reiterate discussed topics or share relevant information/resources. A follow-up strengthens connections and keeps communication alive.
Follow-ups are essential, but don't overdo it. Send the first follow-up after 3-4 days, a second one after a week, and a third after two weeks if needed. Three follow-ups are usually sufficient for effective communication.
Publish Your Services To Freelance Websites
Being on platforms where potential clients search for solutions is a smart way to attract business. Numerous fantastic websites cater to freelancers and their services, increasing your chances of being discovered.
Conclusion
When pursuing your first client, don't stress over pricing, processes, or perfect proposals. Focus on getting the work and learning the rest as you go. Taking action will naturally lead to valuable experience and growth.
Much love!