Easiest Ways to Boost Print Sales for Wedding and Portrait Photographers
Are you a wedding and portrait photographer looking to maximize your earnings and provide a better experience for your clients? In this article, I'll share with you one of the easiest ways to sell prints online and how I plan to make a thousand dollars or more this upcoming season using the gallery service, Pic-Time.
Introduction
My name is Balram Tharu, and I'm a wedding and portrait photographer based in Nepal. Over the past decade, I've grown my photography company from charging $800 for a wedding to upwards of $9,000 per wedding. While this price range is sustainable for my lifestyle and family, I have discovered that there is still more money to be made by selling prints.
The Power of Pic-Time
Pic-Time is a gallery service that offers a beautiful format for sharing images with clients online. It allows them to download, share, create favorites lists, and order prints all in one platform. This method is far superior to simply sending a Google Drive or WeTransfer link, as it presents a more professional appearance and provides a better overall experience for clients.
I made the switch to Pic-Time from a previous gallery service earlier this year for three main reasons. First, Pic-Time's minimalist layouts and design are stunning, creating an amazing viewing experience for clients. Second, they offer a wider range of products to sell in their shop, including calendars, greeting cards, and albums that clients can design themselves. This means less work for me and more opportunities for sales. And third, their sales automations are fantastic. The platform sends out automated emails to clients with discounts and codes, streamlining the sales process and generating passive income.
Previous Success and Future Goals
In previous years, I've had success with dedicated sales using discount codes, generating around a thousand dollars each time. This year, I plan to achieve even higher sales figures with Pic-Time's features and offerings.
Despite the challenges of 2020, with many events postponed due to the pandemic, I still managed to sell approximately $2,400 in prints and have additional album orders in shopping carts that will likely double that amount. By leveraging holiday print sales and promotions like Black Friday, Small Business Saturday, and Cyber Monday, I expect to make as much money as in previous years, despite photographing fewer events.
Utilizing Pic-Time's Holiday Apps
Starting one week before Black Friday, I'll activate all the holiday sales automations within Pic-Time. I'll also ensure that my past galleries from 2018 and 2019 are made live again to reach out to old clients and their connections. Using the "request email before entering the gallery" option, I'll gather warm leads of friends and family who will receive exclusive discount codes for print sales.
I'll kick off with a classic holiday sale of 30% off, giving clients a limited time to make their purchases. Pic-Time's automated emails will remind them of the deadline, encouraging them to take advantage of the discount.
In addition to the general holiday sale, I'll activate the holiday cards app, as people often seek to order family holiday cards during this season. Again, Pic-Time's automations will help remind clients of the limited-time offer.
Following the Black Friday week, I'll roll out gift-focused sales and holiday album sales, catering to specific products that clients might want to order during this time. These automations will once more drive sales and revenue.
Year-Round Sales Strategies
While the holiday season offers an excellent opportunity for sales, there are several other year-round apps that I recommend for photographers using Pic-Time:
1. General Coupon:
Offer a 30% discount after delivering a gallery to clients and their friends and family. Automate reminders to increase conversions.
2. Abandoned Cart App:
If a client adds items to their cart but doesn't complete the purchase, Pic-Time's app will send them reminders, prompting them to finalize the order.
3. Gallery Expiration App:
Set a two-week expiration time for galleries, motivating clients to order prints before losing access.
Conclusion
By using Pic-Time and implementing strategic sales tactics, you can significantly increase your print sales as a wedding and portrait photographer. This gallery service not only enhances your professionalism but also empowers you to make money even while you sleep.
So, if you haven't already, consider signing up for Pic-Time and use the code "BALRAMTHARU" (all caps) to get a bonus month on your plan. Remember, even just selling $500 on the platform can cover your entire yearly subscription and put more money in your pocket.
Whether you're participating in Black Friday sales or other holiday promotions, make the most of Pic-Time's features and watch your print sales soar. As a fellow photographer, I wish you all the success in achieving your dreams and financial goals through your photography business. Happy shooting!
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